南京夫子庙景区夜间旅游优化策略分析

Analysis on Night Tourism Optimization Strategy of Nanjing Confucius Temple Scenic Spot

通过对南京夫子庙景区夜间旅游的发展现状进行分析,发现夫子庙景区夜间旅游存在商业化逐渐超标、游客的体验感较差、缺乏夜间旅游设施等问题。为此,通过深度挖掘夫子庙景区的历史文化内涵,把景区现有的夜间旅游吸引物元素重新整合,本文提出融入地方特色、提高游客的参与度、完善夜间旅游设施相关策略。突出南京夫子庙景区夜间旅游的独特优势,进一步提升南京夫子庙景区在南京市的吸引力。

Through the analysis of the current situation of the development of night tourism in Nanjing Confucius Temple scenic spot,it is found that the night tourism in Nanjing Confucius Temple scenic spot has some problems,such as gradually exceeding the standard of commercialization,tourists’poor sense of experience,and lack of night tourism facilities.Therefore,through the in-depth excavation of the historical and cultural connotation of Confucius Temple scenic spot,the existing night tourism attraction elements of the scenic spot are re-integrated,and combine with local characteristics to increase the participation of tourists and improve the night tourism facilities as well as other related strategies.Highlight the unique advantages of night tourism in Nanjing Confucius Temple scenic spot to further enhance the attraction of it in Nanjing city.