STEM教育理念引入市场营销学教学后的实施效果评估研究

Research on the Implementation Effect Evaluation after the Introduction of STEM Education Concept into Marketing Teaching

STEM教育理念在实施过程中涉及科学、应用技术、发展工程、应用数学等内容,将该理念融入市场营销学这一类社会杂糅度高的学科中,可以起到良好的辅助作用,提课堂教学结果的使用价值。本文针对STEM教育理念核心思想、理论机制、教育特征等内容展开分析,结合STEM教育理念引入市场营销学教学的途径,内容包括拟定可靠的教学内容、确定相应的课程目标、营造良好的教学环境、拟定可靠的教学策略等。以某实例为研究对象,对于市场营销学教学实施效果评估过程展开了细化梳理,一方面,可以借助量化数据来评估STEM教育理念在市场营销教学中的适用性;另一方面,能够积累可靠的教学经验,从而促进市场营销学教学活动的顺利推进,提升教学结果的可靠性。

The concept of STEM education involves science,applied technology,development engineering,applied mathematics,etc.in the process of implementation.It can play a good auxiliary role by integrating this concept into marketing,a highly socially mixed subject.,to mention the use value of classroom teaching results.This paper analyzes the core ideas,theoretical mechanisms,and educational characteristics of the STEM education concept,and combines the STEM education concept into the way of marketing teaching.Develop reliable teaching strategies,etc.Taking an example as the research object,the process of evaluating the effect of marketing teaching implementation is refined.On the one hand,quantitative data can be used to evaluate the applicability of STEM education concepts in marketing teaching;on the other hand,it can accumulate reliable Therefore,it can promote the smooth progress of marketing teaching activities and improve the reliability of teaching results.