后疫情时代美术馆社会美育职能实践与发展研究

Research on the Practice and Development of Social Aesthetic Education Functions in Art Museums in the Post-pandemic Era

新冠疫情的反复对美术馆正常开展公教活动产生了巨大的影响。实体展览以及线下公教活动的数量骤减,为了保证疫情期间公教活动的开展,各大美术馆逐渐将数字化公教服务作为开展社会美育职能的主要形式之一。后疫情时代,美术馆的数字化公教服务在技术和呈现形式上大有突破,对于时空界限的突破以及优质资源的共享等优势在这个特殊时期帮助美术馆维护了观众资源,扩大了影响力,履行社会美育职能;而艺术接受与传播的特殊性需要实体的具体呈现,因此,本文意在通过数字化公教服务与线下公教活动的互为性分析,提出“线上+线下”双线协同发展作为美术馆社会美育职能转型的方向。

The recurrence of COVID-19 pandemic has had a huge impact on the normal public education activities of the art museums.The number of exhibitions and offline public education activities has plummeted.In order to ensure the implement of public education activities during the pandemic,major art museums have gradually adopted digital services as one of the main forms to perform social aesthetic education functions.In the post-pandemic era,the digital public education service of art museums has made great breakthroughs in technology and forms of presentation.Taking advantage of breaking the boundaries of time and space and sharing high-quality resources has helped museums to keep the audience resources,to expand their influence and to fulfill the function of social aesthetic education during the time.However,the particularity of artistic reception and dissemination requires the specific presentation of material objects.Therefore,this paper intends to analyze the interaction between digital public education services and offline public education activities,and propose the"online+offline"coordinated development as the direction of the transformation of the social aesthetic education function of the art museum.