全域旅游视域下城市旅游景区竞争力提升策略研究

On the Strategy of Enhancing the Competitiveness of Urban Tourist Attractions From the Perspective of Global Tourism

自2016年以来全域旅游作为一种新的旅游发展业态在我国得到快速推广与发展。文章从全域旅游产业建设视角出发,探讨全域旅游在旅游景区建设中的优势,并提出旅游景区产业建设的“五全”方案,即:培育全域旅游新业态、补齐配套旅游产业链、加快旅游产业服务要素融合,可以打造出特色鲜明的旅游景区品牌、旅游服务内容、旅游消费产品,保证城市旅游项目的参与共建、旅游经济的效益共享,提升旅游景区建设与发展的竞争实力。

Since 2016,as a new type of tourism development,global tourism has been rapidly promoted and developed in China.From the perspective of the construction of the whole region tourism industry,this paper discusses the advantages of the whole region tourism in the construction of scenic spots,and puts forward the“five completes”plan for the construction of the tourism scenic spot industry,that is,cultivating the new business form of the whole region tourism,supplementing the supporting tourism industry chain,and accelerating the integration of the service elements of the tourism industry,which can create the brand of the scenic spot with distinctive characteristics,the content of tourism services,and the tourism consumption products,so as to ensure the participation and joint construction of urban tourism projects.The benefit sharing of tourism economy will enhance the competitive strength of the construction and development of scenic spots.