红色旅游景区传承和弘扬中国共产党人精神谱系的现状调查和路径分析——以黄桥古镇和黄桥战役精神为例

Investigation and Analysis on the Red Tourist Scenic Spots Inherit and Promotion of Chinese Communists Spiritual Pedigree——Taking Huangqiao Ancient Town and the Spirit of Huangqiao Campaign as an Example

黄桥古镇是江苏省著名的红色旅游景区,也是抗日战争时期新四军黄桥战役的发生地,诞生了中国共产党人精神谱系的重要组成部分——黄桥战役精神。以游客对黄桥古镇的红色文化感知为切入点,通过问卷深度调查了黄桥古镇传承和弘扬黄桥战役精神的现状。分析调查数据可知,黄桥古镇塑造了浓厚的红色文化氛围,使游客对黄桥古镇红色旅游的形象产生了积极的情感,初步打造了以黄桥战役精神为中心的旅游品牌。黄桥古镇红色景区应在整合红色文化资源、建设红色旅游品牌、重视红色精神教育等方面加大力度,更好地传承和弘扬黄桥战役精神。

Huangqiao ancient town is a famous red scenic spot in Jiangsu province. At the same time, it is also the place where the Huangqiao campaign of the New Fourth Army took place during the anti-japanese war. It gave birth to the spirit of the Huangqiao campaign, an important part of the spiritual pedigree of the Chinese Communists. Taking tourists’ perception of red culture in Huangqiao ancient town as the starting point, this paper makes an in-depth survey on the current situation of inheriting and carrying forward the spirit of Huangqiao campaign in Huangqiao ancient town through a questionnaire. The survey found that Huangqiao ancient town had created a strong red cultural atmosphere, which had made tourists have positive feelings for the image of red tourism in Huangqiao ancient town, and preliminarily created a tourism brand centered on the spirit of Huangqiao campaign. The red scenic spot of Huangqiao ancient town should also strengthen its efforts in integrating red cultural resources, building a strong red tourism brand and paying attention to red spirit education, so as to better inherit and carry forward the spirit of Huangqiao campaign.