文化旅游背景下的氛围灯具设计研究——以新安县荆紫山桃花节灯具设计为例

RESEARCH ON AMBIENT LIGHTING DESIGN UNDER THE BACKGROUND OF CULTURAL TOURISM——TAKING THE LIGHTING DESIGN OF JINGZISHAN PEACH BLOSSOM FESTIVAL IN XIN’AN COUNTY AS AN EXAMPLE

文章围绕新安县旅游景区进行创意产品设计,以氛围灯具为载体,将新安县荆紫山桃花节作为灯具主题与文化旅游产品设计结合,使游客在欣赏过桃花美景后还能以特殊的形式将美景记录下来,在感受视觉美感的同时也能体会到传统文化带来的力量。从造型、内涵、色彩等方面展开创意设计,美化产品形态,增加产品文化特征,提升产品文化内涵,提高产品的文化附加价值。由此设计一款充满本土旅游文化特色的、符合现代人审美的现代灯具。

The creative product design is carried out around the tourist attractions of Xin’an County,and the atmosphere lamps are used as the carrier to combine the Jingzishan Peach Blossom Festival in Xin’an County as the lighting theme with the design of cultural tourism products,so that tourists can record the beauty in a special form after enjoying the beauty of the peach blossoms.When you come down,you can experience the power brought by traditional culture while feeling the visual beauty.Carry out creative design from the aspects of shape,connotation,color,etc.,beautify the product form,increase the cultural characteristics of the product,enhance the cultural connotation of the product,and improve the cultural added value of the product.Therefore,a modern lighting design that is full of local tourism cultural characteristics and conforms to the aesthetics of modern people is designed.