摘要
On June 28,the first Hainan International Off-shore Duty Free Shopping Festival opened in Sanya International Duty Free Shopping Complex.During the festival that is set to last for six months,Hainan will hold more than 50 marketing campaigns throughout the Province.While the global tourism consumption industry has been hit hard by the COVID-19 pandemic as a whole,the off-shore duty-free consumption market in Hainan has surged thanks to the effective pandemic prevention and control measures in China and a series of new favorable duty-free policies,which has attracted an obvious return of overseas consumption.