融媒体视域下红色文献传播新路向

The New Route of Red Literature Communication from the Perspective of Media Convergence

红色文献蕴含着中国共产党在长期的革命实践中累积形成的先进思想和价值取向,是红色基因和红色精神的载体,是激励中国人民奋斗前进的不竭动力。文章探析了融媒体潮流下红色文献传播的时代内涵与意义、红色文献传播现状及影响成因,从而为红色文献传播新路向提供借鉴。新时代媒体的纵深融合,全媒体传播格局的构建,数字技术的发展促进了红色文献多方位的传播。红色文献传播可以借助融媒体平台,创新传播理念和模式,搭建立体化矩阵式传播路径,发挥红色文献强大的传播效果,凸显其特定的历史基因和时代内涵。

Red literature contains the advanced ideas and value orientation accumulated by the Communist Party of China in the long-term revolutionary practice.It is the carrier of the red gene and red spirit and the inexhaustible driving force to inspire the Chinese people to struggle and advance.This paper analyzes the connotation and significance of the times,the current situation and influencing causes of red document communication under the trend of integrating media,to provide a reference for the new direction of red document communication.The in-depth integration of media in the new era,the construction of all media communication patterns and the development of digital technology promote the multi-directional communication of red literature.With the help of converged media,red literature communication innovates ideas and modes of communication,builds a three-dimensional matrix communication path,gives full play to the powerful communication effect of red literature,and highlights its specific historical gene and era connotation.