新文科背景下的视觉传达专业应用型人才培养探析——以铜陵学院为例

A Brief Analysis of Applied Talents Majoring in Visual Communication Under the Background of Nnew Liberal Arts:Taking Tongling University as an Example

新文科是发展社会主义先进文化的重要载体,视觉传达设计专业在新形势下的应用型人才培养,要把握好新时代社会科学发展的新要求,走出一条属于自己的创新之路。文章从价值引领、社会需求、复合型人才培养、跨界融合、多层次实践平台搭建等角度探讨视觉传达设计专业的应用型人才培养。在教学改革上,从人才培养全过程视角,积极探索从职业素质需求找课程改革,从服务地方找专业特色,以案例教学、项目式教学推进课程群建设,并建立起与之相配的考核和监督机制,实现对传统专业的更新升级。

New liberal arts is an important carrier for the development of socialist advanced culture. In the new situation of application-oriented talent cultivation,the major of visual communication design is supposed to satisfy the new requirements of the development of social science in the new era;should find their own way of innovation. This paper discusses the cultivation of applied talents for visual communication design major from the perspectives of value guidance, social demand, interdisciplinary talent training,cross-border integration and multi-level practice platform building. In terms of teaching reform, from the perspective of the whole process of talent training, a series innovations can be explored actively,such as curriculum reforms based on professional quality needs,specialty characteristics created by serving local areas, construction of curriculum group by case teaching and project-based teaching,establishing a matching assessment and supervision mechanism, so as to realize the updating and upgrading of traditional majors.