体育特色小镇建设中的体旅融合发展研究

Research on the Integrated Development of Sports and Tourism in the Building of Towns with Sports’ Characteristics

近年来,我国体育特色小镇在各级政策助推和消费升级需求下进入了如火如荼的建设阶段。在我国体育特色小镇培育建设中,体育产业和旅游产业的培育都具有十分重要的作用。研究体育特色小镇建设中的体旅融合实施经验和有效措施,阐明体旅融合的内在机制,系统分析体育特色小镇建设中的体育与旅游构成要素,总结归纳体育特色小镇建设实践中的三种不同体旅融合模式的经验和举措,对于我国体育特色小镇借力体旅融合推动产业联动发展具有重要意义。

In recent years, with the boost of all levels of policy and the need of consumption upgrading, Chinese towns with sports’ characteristics have been built with vigorous passion.In the construction of Chinese towns with sports’ characteristics, the cultivation of both sports industry and tourism industry has a great role to play.In the construction of towns with sports’ characteristics, we should study the implementation experience and effective measures of sports and tourism integration, clarify the internal mechanism of sports and tourism integration, systematically analyze the elements of sports and tourism, and summarize the experience and measures of three different modes of sports and tourism integration.These efforts will be of great significance for Chinese towns with sports’ characteristics to promote the interactive industry development by the integration of sports and tourism.