数字经济赋能环巢湖地区传统文化产业与旅游业融合研究--基于网络中心度的调节效应模型

A Study on Digital Economy Promoting the Integration of Traditional Cultural Industry and Tourism in Chaohu Lake Area:Based on the Moderating Effect Model of Network Centrality

基于2012—2019年数据和耦合协调度模型,分析环巢湖地区数字经济发展对传统文化产业与旅游业融合的影响,并引入社会网络分析法,探讨经济网络中心度的调节效应。结果显示,环巢湖地区的传统文化产业与旅游业融合度逐年上升,其中合肥市辖区表现最好,其次是巢湖市、肥东县、长丰县、肥西县、庐江县;数字经济发展显著促进了传统文化产业与旅游业融合;数字经济网络、旅游经济网络和传统文化经济网络都呈现“核心-边缘”结构,但密度较低,合肥市辖区在三个网络中都处于核心地位;三个网络的度中心度都正向调节了数字经济对传统文化产业与旅游业融合的影响。最后,在推动数字经济发展、加强数字技术在传统文化产业与旅游业渗透、加强地区之间经济联系等方面提出政策建议。

This paper analyzes the impact of digital economy on the integration of traditional cultural industry and tourism in Chaohu Lake area from 2012 to 2019 based on coupling coordination degree model,and introduces social network analysis method to explore the moderating effect of economic network centrality.The results show that the integration degree of traditional cultural industry and tourism is increasing in recent years;Hefei enjoys the best performance,followed by Chaohu city,Feidong county,Changfeng county,Feixi county and Lujiang county.The development of digital economy significantly promotes the integration of traditional cultural industries and tourism;the digital economy network,tourism economy network and traditional culture economy network all present"core-edge"structure,but the density is low.The Hefei municipal district is in the core position in the three networks.The centrality of the three networks positively regulates the impact of digital economy on the integration of traditional cultural industry and tourism.Finally,policy suggestions are put forward on promoting the development of digital economy,strengthening the penetration of digital technology in traditional cultural industry and tourism,and strengthening the economic ties between regions.