我国社区市民健身中心运营模式与优化策略研究

Research on Operation Mode and Optimization Path of Community Fitness Centers in China

文章运用案例分析法和逻辑分析法,深度剖析不同社区市民健身中心运营模式的理论基础和其利弊,管窥我国社区市民健身中心运营模式存在的经验与教训。通过研究调查得出相关结论并提出优化策略:建立激励机制;优化激励配套机制建设;完善场(馆)综合评价考核机制;监管主体的构建与完善;监管内容的高效管理;监管形式的多样化设计。研究对我国全民健身中心运营模式设计优化与完善,完善全民健身基础设施服务体系,推进现阶段体育强国的建设,推动全民健康发展和助力健康中国战略建设有着重要的贡献与现实意义。

Using case analysis and logical analysis,this paper deeply analyzes the theoretical basis and advantages and disadvantages of different operation modes of community fitness centers,and probes into the experience and lessons of the operation modes of community fitness centers in China.Through research and investigation,we reach conclusions and put forward the optimization path:Establishing incentive mechanism;optimizing the construction of incentive supporting mechanism;improving the court comprehensive evaluation and assessment mechanism;constructing and improving supervisory agencies;efficient management of regulatory content;diversified design of regulatory forms.The research has important contribution and practical significance to the design optimization and improvement of the operation mode of fitness centers in China,the improvement of national fitness infrastructure service system,the promotion of the construction of a sports power at the present stage,the promotion of the health development of the whole population and the strategic construction of healthy China.