基于游客视角的河西走廊生态体育旅游开发模糊综合评价

Fuzzy Comprehensive Evaluation on Development of Hexi Corridor Ecological Sports Tourism Based upon Tourist Cognition

为实现河西走廊旅游、体育、生态效益协调融合,促进体育旅游生态化发展,本研究运用因子分析、层次分析等方法,构建基于游客视角的生态体育旅游开发评价指标体系,包含服务体验、资源禀赋、开发条件3个维度22个指标,并据此对河西走廊体育旅游开发状况进行模糊综合评价。结果表明,游客对河西走廊生态体育旅游开发状况评价为“一般”等级,特色资源是河西走廊体育旅游开发的基础和优势,但在旅游服务体验、产品创新设计、资源综合利用、生态环境教育等方面存在不足;政府和旅游企业要结合现代信息技术和国家政策支持,发挥旅游走廊资源与区位优势,对河西走廊体育旅游进行深度开发。研究从整合旅游资源空间布局、提升管理与服务水平、创新开发体育旅游产品与活动等方面,提出了河西走廊生态体育旅游开发策略与具体措施。

In order to realize the coordinated integration of tourism,sports and ecological benefits in Hexi Corridor and promote the ecological development of sports touris,this paper Constructing the evaluation index system of eco-sports tourism development based on the perspective of tourists by using Factor analysis,analytic hierarchy process,it includes three dimensions and 22 indicators:service experience,resource endowment and development conditions,and based on this,this paper makes a fuzzy comprehensive evaluation on the development of sports tourism in Hexi corridor.study shows that the evaluation result of tourists on the development value of Eco-sports tourism in Hexi Corridor is"general".Characteristic resources are the basis and advantage of sports tourism development in Hexi corridor.however,there are deficiencies in tourism service experience,product innovation and design,comprehensive utilization of resources,ecological environment education and so on.The government and tourism enterprises should combine modern information technology,national policy support,give full play to the resources and location advantages of tourism corridor,and carry out in-depth development of sports tourism in Hexi corridor.From the aspects of integrating the spatial layout of tourism resources,improving the level of management and service,innovating and developing sports tourism products and activities,this paper puts forward the development strategies and specific measures of ecological sports tourism in Hexi corridor.