基于扎根理论分析游客对麦积山石窟文化的感知评价

A study on tourist perception evaluation of Maijishan grottoes cultural heritage tourism resources based on the grounded theory

游客是旅游项目的最直观感受者,研究游客对旅游目的地和旅游项目的感知对于发展旅游经济是十分必要的。目前国内外对于麦积山石窟文化遗产旅游资源的游客感知相关的系统研究较匮乏,还没有建立相关的游客感知评价指标体系。本文采用扎根理论的研究方法,对麦积山石窟的相关资料进行搜集和整理,通过扎根理论对资料进行三级编码,力图建立麦积山石窟文化遗产旅游资源游客感知评价指标体系,并对游客视角下麦积山石窟文化遗产旅游资源进行分析和评价,以发现麦积山石窟文化遗产旅游资源方面存在的问题并提出解决方案,以期对麦积山石窟文化今后的发展提出对策和建议。

Tourists are the most intuitive perceivers of tourism projects.It is necessary to study tourists'perception of tourism destinations and tourism projects.But according to the survey,the domestic and foreign tourists perception of Maijishan grottoes culture tourism resources and related systems research are deficient,and no relevant tourists evaluation index system is established.This article adopts the research method of grounded theory,to collect and organize data,through the grounded theory to code information at 3 levels,which seeks to establish Maijishan grottoes culture tourism resources tourists evaluation index system,to analyze and evaluate Maijishan grottoes culture tourism resources from the perspective of tourists,to find problems existing in Maijishan grottoes culture tourism resources and put forward solutions,in order to put forward some countermeasures and suggestions for further development of the Maijishan grottoes.