考古遗址公园与旅游资源的共生发展研究——以杭州良渚古城遗址公园为例

Symbiotic Development of Archaeological Site Park and Tourism Resources:Taking Liangzhu Ancient City Ruins Park in Hangzhou as an Example

随着文化遗产成为城市可持续发展的重要资源,作为文化遗产的考古遗址公园的建设实践逐年增加,并成为区域发展中的新鲜血液,但其中存在大量的遗址公园自身旅游吸引力不足、客源市场低迷、与周边旅游资源缺乏区域联动的状况。如何将遗址公园与旅游资源有机结合,打造共生优势,成为区域发展中亟待解决的问题。该文以杭州良渚古城遗址公园为例,基于共生理论分析方法研判共生现状,构建游客满意度评价体系,提出三大共生优化策略:配套服务品牌化,提升景区发展活力;景区交通系统化,打造精品旅游线路;旅游体验参与化,创新文旅融合机制。希望能够对其他考古遗址公园与周边旅游资源的共生路径提供参考与借鉴。

As cultural heritage has become an important resource for the sustainable development of cities,the construction practice of archaeological sites parks has increased year by year and become fresh blood in regional development.However,there are a large number of sites parks with insufficient tourist attraction,sluggish tourist market and lack of regional linkage with surrounding tourism resources.How to organically combine site park with tourism resources to create symbiotic advantages has become an urgent problem to be solved in regional development.Taking Hangzhou Liangzhu Ancient City Site Park as an example,we analyze the symbiosis status based on symbiosis theoretical analysis method,construct the evaluation system of tourist satisfaction,and propose three symbiosis optimization strategies:supporting service branding to enhance the development vitality of the scenic spot.Scenic area traffic systematization,to create high-quality tourism routes.Participating in tourism experience,to innovate the integration mechanism of culture and tourism.It is hoped to provide reference for other archaeological parks and surrounding tourism resources.