基于TPB模型的学术创业意向影响因素研究

The Influencing Factors of Academic Entrepreneurial Intention Research Based on TPB Model

在知识型社会的背景之下,大学作为生产、传播、应用知识的组织,开始在社会与经济中发挥越来越大的作用。本文首先介绍了学术创业研究二十多年来的主要思想、研究方法与研究成果,并指出了现有研究的不足。随后,结合创业意向领域的现有研究,在传统的计划行为理论基础上进一步发展,探索近端预测因子和远端预测因子在学术创业意向模型中的影响作用。收集了105名受访学者数据,并使用偏最小二乘结构方程模型方法来检验所提出的理论模型假设,剖析了拥有能力感知和外部环境感知与TPB模型原有结构(即个人态度、主观规范、知觉行为控制和创业意向)之间的潜在影响关系。研究结果揭示了各因素之间的显著与非显著路径关系,以及直接与间接影响效果。

Under the background of knowledge-based society,university,as an organization of knowledge production,dissemination and application,starts to play a more and more important role in society and economy.Firstly,this paper introduces the main ideas,research methods and research results of academic entrepreneurship research in the past 20 years,and points out the shortcomings of the existing research.Then,combining with the existing research in the field of entrepreneurial intention,on the basis of traditional planned behavior theory,and we further developand explore the influence of proximal predictors and distal predictors on the academic entrepreneurial intention model.The data of 105 respondents are collected and the theoretical model assumptions are tested by using the partial least squares structural equation modeling method.The potential influence relationship between perception of the possession of competencies and perception of external environment and the original structure of TPB model(namely personal attitude,subjective norms,perceived behavior control and entrepreneurial intention)is analyzed.The results reveal the significant and non-significant path relationships among factors,as well as the direct and indirect effects.