既定产品技术下制造企业服务创新价值创造机理研究

Research on Value Creation Mechanism of Manufacturing Enterprises Service Innovation Under Given Product Technology

制造企业服务化是服务创新的过程,与产品技术紧密相关。聚焦制造企业既定产品技术下的服务创新问题,构建了考虑产品技术的服务创新供需价值创造模型,刻画了制造企业服务创新价值创造随时间推移的演变规律。研究表明:服务创新可以延长既定产品技术的市场寿命,其价值创造随时间演化呈现倒U型,为企业新技术采用提供了时间参考;在产品技术独断期,基础性服务创新为后续的提升性服务创新奠定了基础;与服务质量相关的成本是遏制服务创新连续性价值创造的根本原因。研究结论为制造企业服务创新及规避服务悖论提供了理论指导。

Manufacturing servitization is the process of service innovation,and closely related to product technology.Focusing on service innovation of manufacturing enterprises under given product technology,the supply and demand value creation model of service innovation is constructed,and the evolution law of service innovation value creation over time is described.The research shows:service innovation can prolong the market life of given product technology.The relationship between time and supply and demand value creation of service innovation is inverted U-shape,which provides time reference for enterprises’new product technology adoption.In the leading period of product technology,basic service innovation lays the foundation for enhancive service innovation.The cost related to service quality is the prime reason for curbing the continuous value creation of service innovation.The conclusions provide theoretical guidance for service innovation and service paradox avoidance of manufacturing enterprises.