良渚古城遗址文化旅游产品开发模式研究

Study on the Development Mode of Cultural Tourism Products of Archaeological Ruins of Liangzhu City

良渚古城遗址既是实证中华五千年文明史的圣地,又是广受国际认可的世界文化遗产。文化是良渚古城遗址的根基,也是保护和传播的核心要素。良渚古城遗址文化旅游产品开发是实现文化保护、传承和利用的重要方式。通过分析良渚古城遗址的文化内涵,提出“历史文化+旅游”“遗产文化+旅游”“艺术文化+旅游”“农耕文化+旅游”的良渚古城遗址文化旅游产品开发的四种模式,促进良渚古城遗址文化保护与发展。

Archaeological Ruins of Liangzhu City,is not only a holy land to demonstrate the 5000 year history of Chinese civilization,but also a world cultural heritage widely recognized by the world.Culture is the foundation of Archaeological Ruins of Liangzhu City and the core element of protection and dissemination.The development of cultural tourism products of Archaeological Ruins of Liangzhu City is an important way to realize cultural protection,inheritance and utilization.By analyzing the cultural connotation of Archaeological Ruins of Liangzhu City,this paper puts forward four modes of cultural tourism product development of Archaeological Ruins of Liangzhu City,which are"historical culture+tourism","heritage culture+tourism","art culture+tourism"and"agricultural culture+tourism",so as to promote the protection and development of Archaeological Ruins of Liangzhu City culture.