基于游客体验的文旅演艺项目开发研究——以“只有河南·戏剧幻城”为例

Research on the Development of Cultural Tourism Performance Projects Basedon Tourist Experience——Take“Only Henan·Drama City”as an Example

文章采用网络文本分析法,对旅游评价网站上“只有河南·戏剧幻城”的游客评论进行筛选,研究旅游者对文化旅游产品的真实体验感受。研究发现,游客对“只有河南·戏剧幻城”的文化体验感知力度较强,游客旅游文化感知和旅游形象感知情感都比较正面和积极。从游客体验的视角研究文化旅游的深度开发,有助于提高地区旅游形象,促进区域文化旅游的发展。“只有河南·戏剧幻城”是受众深度体验河南历史文化的又一场所,也为文化旅游实景演艺项目的深度开发提供了新的思路。

With the development of Henan Cultural Tourism,tourists pay more and more attention to the cultural experience and cultural knowledge harvest in the process of tourism.Studying the in-depth development of cultural tourism from the perspective of tourist experience will help to improve the tourism image of Henan and promote the development of Henan Cultural Tourism.Only the opening of Henan drama fantasy city has provided tourists all over China with a place to deeply experience Henan’s history and culture,attracted a large number of tourists to experience the clock out,and provided a new model for the in-depth development of cultural tourism.Using the method of network text analysis,this paper selects the tourist comments of Henan drama fantasy city on the major tourism evaluation websites,and studies the tourists’real experience of cultural tourism products.The study found that tourists have strong perception of the cultural experience of Henan drama fantasy City,and tourists’perception of tourism culture and tourism image are relatively positive and positive.Combined with the perception results of tourists,this paper puts forward opinions and suggestions on the in-depth development of cultural tourism in Henan Province,which is of great significance and value for the in-depth development of cultural tourism in Henan Province.