基于大数据应用的电商创新实践教学体系研究

Research on E-commerce Innovation Practice Teaching System Based on Big Data Application

大数据在电商领域的应用在很大程度上重塑了电商的运营管理方式。电商人才需求也面临着变革,本文以大数据应用为视角,探究大数据在电商实践中的创新应用,并根据实践情况分析大数据时代下电商实践教学面临的挑战,针对存在的挑战提出有针对性的电商创新实践教学体系的构建建议,旨为优化电商实践教学的课程体系,培养出更符合市场需求的电子商务人才。

The application of big data in e-commerce has largely reshaped the operation and management mode of e-commerce.In terms of e-commerce talent demand,it is also facing changes.From the perspective of big data application,it explores the innovative application of big data in e-commerce practice,analyzes the challenges faced by e-commerce practice teaching in the era of big data according to the practice,and puts forward targeted suggestions on the construction of e-commerce innovative practice teaching system according to the existing challenges,aiming at optimizing the curriculum system of e-commerce practice teaching and cultivating e-commerce talents more in line with the market demand.