平台型企业的协同赋能与价值共创案例研究

A Case Study on Collaborative Empowerment and Value Co-Creation of Platform

运用扎根理论的方法,通过对市外淘园AFA社区商务平台相关资料进行详细编码,提炼出驱动平台型企业内在发展的“开放、共生、协同”三大内在动因属性,并从平台参与者视角出发着重探讨案例企业在文化、技术及数据3个方面的赋能作用,深入剖析了社区商务生态体系下平台型企业在“价值共创、资源共享、理念共通”等多层次路径下的价值共创机制。然后,依托扎根编码归纳出的9个核心范畴,构建了社区商务平台协同赋能与价值共创机制的整合模型框架,为平台型企业协同赋能与价值共创的形成机制和作用过程提供了新的理论解释,也为平台型企业的持续发展提供理论支撑和可借鉴经验。

By using the method of grounded theory,and coding the relevant information of Shi Wai Tao Yuan AFA community,this paper extracts three attributes that driving the internal development of platform enterprises,and they are:openness,symbiosis and collaboration;also this paper focuses on discussing the empowerment function in the field of culture,technology and data of the case enterprises.Furthermore,to deeply explore the multi-level path of value co-creation mechanism in platform enterprises of value co-creation,resource sharing and common ideas.Based on the nine core categories of coding work,this study constructs the framework of collaborative empowerment and value co-creation mechanism of community business platform,explains the formation mechanism and action process of platform enterprise collaborative empowerment and value co-creation,as well as provides theoretical basis and reference experience for the sustainable development of platform enterprises.