“简明日语”版防疫海报的多模态话语分析

A Multimodal Discourse Analysis of "Easy Japanese" Epidemic Prevention Poster

防疫宣传海报具备语言文字、图像、色彩等多种符号系统,是一种典型的多模态语篇,在突发性公共卫生事件中发挥着知识普及、宣传引导等重要作用。通过对日本“简明日语”版防疫海报各模态的使用特点及模态互动关系的分析,可以发现在海报中语言文字模态、图像模态和色彩模态之间存在着主次、突出、说明、扩充等多样的互动关系,而各模态协同互补又增强了海报的信息传达和宣传引导效果。上述研究结果对我国“简明汉语”版海报的制作设计具有参考价值。

Epidemic prevention poster is a typical multimodal discourse with various symbol systems such as texts,images,colors and so on.It plays an important role in knowledge popularization and propaganda guidance in public health emergencies.Through analyzing the use characteristics and modal interactions of Japanese "Easy Japanese" version of the epidemic prevention poster,it is found that the interaction between image mode,color mode and text mode in the poster serves for explaining and highlighting respectively.The complementarity of each mode can enhance the information transmission and publicity effect of epidemic prevention poster.These research findings are of reference value to the production and design of China’s "Easy Chinese" posters.