中国休闲农业和乡村旅游标准体系研究

Study on the Standard System of China’s Leisure Agriculture and Rural Tourism

中国休闲农业和乡村旅游进入了快速发展的新阶段,迫切需要对产业发展进行全方位的规范指引。本研究在分析中国休闲农业和乡村旅游标准化发展现状的基础上,通过查阅文献和数据分析,构建了中国休闲农业和乡村旅游标准体系框架,指出亟需解决的主要问题。截至2020年,在国家、行业、地方层面分别制定实施了18项、10项、120项标准,其中安徽省出台标准数量最多(17个),其次是北京市(12个)和四川省(10个)。休闲农业和乡村旅游标准化发展依托于标准体系的构建和完善,建立的标准体系现涵盖了9种业态、11个功能和8个关键点,包括基础标准、通用标准和专业标准3个层面。当前应着力解决好休闲农业和乡村旅游标准体系建设中出现的突出问题,如缺乏总体规划、结构不合理、人才队伍短缺等。休闲农业和乡村旅游标准体系的构建和完善,对促进中国休闲农业和乡村旅游规范和健康发展具有重要意义。

China’s leisure agriculture and rural tourism have entered a new stage of rapid development,and it is necessary to have standardized guidance for the industrial development in an all-round way.Based on the analysis of current situation of the standardization development of China’s leisure agriculture and rural tourism,we constructed the standard system framework of China’s leisure agriculture and rural tourism by literature review and data analysis,and pointed out major problems that need to be solved urgently.By the end of 2020,there were 18,10 and 120 standards formulated and implemented at the national,industrial and local level,respectively.Among them,Anhui issued the largest number of local standards(17),followed by Beijing(12)and Sichuan(10).The standard system of leisure agriculture and rural tourism development depends on its construction and perfection,covers nine business types,eleven functions and eight key points,and includes basic standards,general standards and professional standards.At present,we should solve the prominent problems in the construction of leisure agriculture and rural tourism standard system,such as the lack of overall planning,unreasonable structure,the shortage of talents and so on.The construction and improvement of the standard system is of great significance for promoting the standardized and healthy development of China’s leisure agriculture and rural tourism.