众说纷纭的“上海小姐”

A critical study on the Miss Shanghai pageant in 1946

1946年,“上海小姐”竞选活动以为苏北难民募集赈灾款的名义举办,引起了各方关注。以《申报》为代表的媒体配合官方宣传,对竞选一事的慈善意义大肆宣扬,甚至不惜弱化此事的娱乐意味,却未能掩盖住各种质疑的声音。除了沪上的小报特别借此良机报道花边新闻,调侃、讽刺参选人外,人们还对活动的慈善意图、竞选方式等提出了各种批评。当代的评论则又呈现出或批判竞选黑幕或怀旧等不同趋向,但大体都否定了它的“慈善”功能,呈现出一边倒的舆论趋势。

The " Miss Shanghai" pageant held in the name of raising disaster relief funds for refugees in Northern Jiangsu in 1949 attracted the attention of all parties.The media represented by Shen Bao hyped the charitable significance of the beauty contest in support of the official publicity,and even at the expense of weakening its entertainment implication,but failed to cover up the questioning voices.Tabloids in Shanghai took the opportunity and competed to spread gossips,teasingand mocking the competitors.Not only so,people also raised various criticisms to the charitable intention and contest methods of the event.Besides,contemporary comments either criticize the shady deals or demonstrate nostalgia,but generally denyits " charity" function,showing a one-sided trend of public opinion.