旅游价值共创:研究回顾与未来展望

Tourism Value Co-creation:Literature Review and Future Prospects

旅游价值共创通过整合游客和旅游服务提供者的资源,对提升游客体验和促进旅游服务创新都具有重要意义。文章通过对现有文献的系统梳理,对旅游价值共创的研究情境、概念界定、测量工具、影响因素、作用结果和研究转向进行了全面回顾和评述。在此基础上,从服务生态系统视角提出了包含行为和心理两方面的旅游价值共创概念,构建了旅游价值共创影响因素-共创过程-作用结果的研究框架;结合已有研究中出现的技术转向、整合转向和系统转向,识别出了现有研究的薄弱点,提出了未来的研究方向,以期构建旅游价值共创的理论体系,并为旅游营销和管理实践贡献知识。

Tourism value co-creation(TVCC)plays an important role in improving tourist experience and promoting service innovation by integrating the resources of tourist and tourism service provider.This paper made a systematic summary of the existing literature and reviewed TVCC from six aspects:research situation,concept definition,measurement tools,influencing factors,effect results and research turn.Based on this,it put forward the concept of TVCC with stakeholders regarded as the subjects of value co-creation from the perspective of service ecosystem,defined TVCC as a process in which tourism behavior subjects use their own resources to realize value through positive judgment of their own contribution and significance of cooperation and resource integration with other subjects through participation and interaction with the consideration of the behavior and psychological aspects,built rhe theoretical system of TVCC research according to the framework of influencing factors-co-creation process-co-creation results.And combined with the technology turn,integrality turn and system turn,the study identified the weak points of the research and proposed the future research direction.The authors expected that this paper would provide a systematic understanding of the theoretical framework of TVCC and contribute to the practice of tourism marketing and management.