区域协同视角下延安红色旅游体验度优化研究

Research on the Optimization of Red Tourism Experience Degree in Yan an from the Perspective of Regional Synergy

红色旅游是红色文化传播的重要途经之一,其表现与传递方式会直接影响到红色文化的传播效果和游客体验度。本文在梳理国内外游客体验度的研究基础上,采取实地调研、问卷调查及游客访谈等方式,基于区域协同视角,建立红色旅游目的地游客体验度模型,进行主成分分析,筛选出评价指标因子,得出影响红色旅游目的地游客体验度的主要因素与短板,并针对性地提出对策建议,为延安乃至全国红色旅游摆脱传统的单一观光形式,优化体验模式提供思路。

Red Tourism is one of the important ways of red culture communication,and its expression and transmission ways will directly affect the red culture s communication effect and tourists experience.In this paper,based on the research of tourists experience at home and abroad,by means of on-the-spot investigation,questionnaire survey and tourists interview,the author sets up the tourists experience model of red tourism destinations based on the perspective of regional synergy,and carries out the principal component analysis.Through screening out the evaluation index factors,this paper finds out the main factors and the short board that affect the tourists experience in the red tourism destinations,and puts forward corresponding countermeasures and suggestions,so as to provide ideas to get rid of the traditional single sightseeing form for the red tourism in Yan an and even the whole country and optimize the experience mode.