社区冰雪运动大众化发展策略研究

Research on Popularization Development Strategy of Community Ice and Snow Sports

北京冬奥会的成功举办,使得冰雪运动从区域向全国、从冬季向全年、从小众向大众化发展,成为引领时尚的新力量。社区作为激发社会参与动力、丰富产品和服务供给的重要场所,应从改变冰雪运动大众化发展的困境入手,通过投入冰雪运动设施、组织大众喜闻乐见的冰雪赛事活动、借助新媒体加大宣传效果等方式,提高大众参与意识,为社区冰雪运动大众化发展探索可行性路径。

The success of the Beijing Winter Olympics has made ice and snow sports develop from the region to the whole country, from the winter to the whole year, and from small crowd to the popularization, becoming a new force leading fashion. As an important place to stimulate social participation and enrich the supply of products and services, the community should start from changing the dilemma of the popularization of ice and snow sports. By investing in ice and snow sports facilities, organizing popular ice and snow events, and increasing the effect of propaganda with the help of new media, it is necessary to improve public participation consciousness, so as to explore feasible paths for the popularization of community ice and snow sports.