文化财货理论视角下新型态阅读空间运作特征与消费逻辑研究

Operation Characteristics and Consumption Logic of New Reading Space from the Perspective of Cultural Goods Theory

网络时代改变了消费者的购书与阅读习惯,也间接促进了城市阅读空间衍生出不同于传统公共图书馆与传统书店的新运作机制与体验形式,以满足新时代的文艺空间消费需求。文章援引比尔·莱恩提出的文化商品财货类型理论,将新时代阅读空间划分为传统书店、准书店、准图书馆与传统公共图书馆四类,分析各类空间的主要特征、生产特点、空间实践价值方式以及价值实现关系等方面的区别。此外,文章聚焦于梳理准书店和准图书馆两类新型态阅读空间的创新运作特征,从产业端重点分析两类新型态阅读空间在基本运作理念、人事成本、空间打造与品牌塑造等方面与传统阅读空间的特征差异性;从消费端探讨新运作机制下体现的阅读空间消费逻辑与需求,并借由上述产消两端探究新时代城市阅读空间的发展变革,希冀给后续相关领域研究者与从业者以启示。

The Internet era has changed consumers’ consuming and reading habits and indirectly promoted the new operation mechanism and experience form of urban reading space,which is different from traditional public libraries and traditional bookstores in terms of meeting the consumption demand of literary space in the new era.This study cites Bill Ryan’s cultural commodity goods type theory,which divides reading space of the new era traditional into four types:bookstore,quasibookstore,quasilibrary and traditional public library.The main characteristics,production characteristics,various kinds of space practice value and the difference between value relations are analyzed.In addition,this paper focuses on sorting out the innovative operation characteristics of two new types of reading space:quasibookstore and quasilibrary.From the industrial end,the differences between the two new types of reading space and traditional reading space are analyzed in terms of the basic operation concept,personnel cost,space building and brand building.Subsequently,the logic and demand of reading space consumption reflected in the new operation mechanism are discussed from the consumer side.This paper explores the development and reform of urban reading space in the new era from both sides of industry and consumption to provide a clear reference context for subsequent researchers and practitioners in related fields.