阅读推广中的“文化工业因子”检测与对策

Detection and Countermeasures of “Cultural Industrial Factors” in Reading Promotion

在抗击疫情背景下,对图书馆阅读推广进行反思与自查。通过跨学科理论,即把法兰克福学派阿多诺“文化工业理论”作为“检测试纸”,对阅读推广的“文化工业属性”、导致读者“伪个性化”的批量生产手段、交互式服务存在的“物化意识”风险三种突出问题进行“抽样”“排查”,为读者、决策者、数据商和阅读推广人科学决策提供理论支持。

In the context of fighting against the epidemic, this paper conducts reflection and self-examination on library reading promotion. Through interdisciplinary theory, that is, the Frankfurt School Adorno’s “cultural industrial theory”used as a“test paper”, three outstanding problems of “cultural industrial attribute”of reading promotion, mass production method that leads to readers’ “pseudo-personalization”, and “materialization awareness”risk existing in interactive service are “sampled”and“investigated”, providing theoretical support for scientific decision-making of readers, decision makers, data providers and reading promoters.