山东省虚拟现实产业发展现状分析

An Analysis on the Development Situation of the Virtual Reality Industry in Shandong Province

当前,虚拟现实技术与互联网、大数据、人工智能、5G等数字技术深度融合发展,成为引领全球新一轮产业变革的重要力量。近年来,山东省虚拟现实产业在市场需求和政策引导的双重作用下迅速发展,并呈现出产业地域分布相对集中、产业扶持政策逐步完备等特点。本文从虚拟现实技术的内涵与产业链的构成入手,重点分析总结了山东省虚拟现实产业的发展现状,找出目前发展中存在的问题,主要表现在缺乏专项扶持政策、产业集聚效应不明显、产品研发能力不足、产品应用面较窄、基础设施建设不够、专业型和复合型人才供给不足等方面。在此基础上,本文有针对性地提出六点对策建议,包括加强政策扶持引导、促进产业集群集聚、加强技术自主创新、扩展产品应用范围、推进新型基础设施建设以及加大人才培养引进力度等,以期促进山东省经济社会高质量发展,更好地满足人民对美好生活的向往和需求。

Virtual reality technology, which is deeply integrated with the Internet, big data, artificial intelligence, 5G and other digital technologies at present, has become an important force leading a new round of global industrial transformation. In recent years, the virtual reality industry in Shandong Province has developed rapidly under the dual role of market demand and policy guidance, presenting the characteristics of relatively concentrated industrial geographical distribution and gradually complete industrial support policies. Starting with the connotation of virtual reality technology and the composition of industrial chain, this paper focuses on the development situation of virtual reality industry in Shandong Province, and then finds out the problems existing in the current development,which are mainly reflected in lack of special support policies, insignificant industrial agglomeration effect, insufficient product R&D capacity, narrow product application, inadequate infrastructure construction and short supply of professional and compound talents. On this basis, this paper puts forward six countermeasures and suggestions in a targeted manner, including strengthening policy support and guidance, promoting industrial cluster agglomeration, enhancing independent technological innovation, expanding the scope of product application, advancing the construction of new infrastructure and increasing the introduction of talent training. It intends to promote the high-quality economic and social development of Shandong Province and better meet the people’s yearning and needs for a better life.