融媒体背景下Vlog新闻的叙事特征及发展路径分析

Analysis of Narrative Characteristics and Development Path of Vlog News under the Background of Convergence Media

随着媒介融合的深入发展,技术的提升不断赋能新闻报道的形式。视频博客(Video Blog,Vlog)作为一种新型的视频拍摄形式,自引入国内后在年轻群体中颇具吸引力。国内媒体特别是主流媒体很快抓住这一机遇,将新闻报道与Vlog第一人称的叙事方式和视角进行融合,积极尝试和探索各类新闻报道中的“Vlog+新闻”的模式。本文主要介绍融媒体背景下Vlog新闻的发展历程,分析Vlog新闻的叙事特征,指出其在发展过程中显露出的不足,并针对不足提出对应的发展路径。

With the in-depth development of media convergence, the improvement of technology has constantly enabled the form of news reporting. As a new form of video shooting, Video Blog(Vlog) has been very attractive among young people since it was introduced into China. Domestic media, especially mainstream media, quickly seized this opportunity to integrate news reports with the first-person narrative mode and perspective of Vlog, actively trying and exploring the mode of “Vlog+ news” in all kinds of news reports. This paper mainly introduces the development process of Vlog news under the background of convergence media, analyzes the narrative characteristics of Vlog news, points out its shortcomings in the development process and puts forward the corresponding development path.