融媒体视域下新闻报道策划的创新

Innovation in News Reporting and Planning under the Perspective of Convergent Media

新闻报道策划作为新闻媒体经营过程的重要组成部分,其报道策划质量能够直接体现新闻媒体的核心竞争力。传统媒体时代,新闻报道策划是媒体在竞争中取得胜利的重要法宝。而在融媒体环境下,各类新闻媒体之间的竞争更加激烈,新闻报道策划在新闻媒体发展过程中具有十分重要的作用。基于此,选择融媒体视域下新闻报道策划的创新作为研究对象,首先对新闻报道策划的内涵及意义进行概括,其次对融媒体环境下新闻报道策划面临的挑战进行分析,最后对新闻报道策划提出创新之策,提升其在融媒体环境下的综合竞争力。

News reporting planning as an important part of the process of news media management, its reporting planning quality can directly reflect the core competitiveness of news media. In traditional media era, news reporting planning is an important media to win in the competition, and in the media environment, the competition between all kinds of news media is more intense, news reporting planning in the development of news media has a very important. Based on this, the innovation of news report planning in the perspective of convergent media is selected as the research object. Firstly, the connotation and significance of news report planning are summarized.Secondly, the challenges faced by news report planning in the context of financial media are analyzed. Finally, innovative strategies are proposed for news report planning to improve the comprehensive competitiveness in the context of convergent media.