数字媒体时代下短视频平台助农功能实现研究

Research on the Realization of Agricultural Assistance Function of Short Video Platform under the Era of Digital Media

在数字媒体时代,短视频平台改变生活和消费方式,为很多行业带来益处,农民作为数字媒体时代的弱势群体,应从中获得一些益处。短视频平台可以实现农业生产交流、农资销售服务以及农产品销售购买等操作,为相关群体提供便利。农民、农资销售商、普通消费群体均可在短视频平台完成视频发布、直播、购物等功能。短视频平台可通过数字化、商品化、服务化和信息化等变革推动农业及其它相关行业的不断发展。

In the era of digital media, short video platform has changed people’s life and consumption mode, and brought benefits to many industries. Farmers, as a vulnerable group in the era of digital media, should benefit from it. The short video platform can realize agricultural production communication, agricultural materials sales service and agricultural products sales and purchase, and provide convenience for the relevant groups. Farmers, agricultural materials sellers and ordinary consumer groups can complete video release, live broadcast and shopping on the short video platform. Short video platforms can promote the continuous development of agriculture and other related industries through digitization,commercialization, servitization and informatization.