太极拳文化在Z世代群体中的数字化传承与设计

DIGITAL TRANSMISSION AND DESIGN OF TAIJIQUAN CULTURE AMONG THE GENERATION Z

研究太极拳文化数字化传承与设计的要点,实现太极拳非遗文化与Z世代主流群体之间的有效连接,为太极拳非遗文化的创新性传承与发展贡献力量。通过对Z世代的文化需求进行洞察,从转变认知、参与互动、文化认同三个层面出发,结合实际案例,探讨了非遗文化运用数字化手段渗透到Z世代群体的思路和方法。在太极拳非遗文化的数字化设计与传承中,对IP形象及周边文创提出可行性方案。该方案可为非遗文化的数字化传承设计提供参考。

To study the key points of digital transmission and design of Taijiquan culture,to realize the effective connection between Taijiquan non-heritage culture and the mainstream group of Generation Z,and to contribute to the innovative transmission and development of Taijiquan non-heritage culture.By gaining insight into the cultural needs of Generation Z,we discuss the ideas and methods of using digital means to infiltrate non-heritage culture into the Generation Z group by combining practical cases from three levels:transformation of cognition,participation and interaction,and cultural identity.In the digital design and inheritance of Taijiquan non-traditional culture,we propose feasible solutions for IP image and peripheral cultural creation.This scheme can provide reference for the digital inheritance design of intangible culture.