基于模糊层次分析法的社交媒体隐私安全量化评估研究

Research on Quantitative Evaluation of Social Media Privacy Security Based on the Fuzzy AHP

[目的/意义]构建社交媒体隐私安全质量评价体系,为社交媒体隐私安全提供理论支持。[方法/过程]结合文献调研法和德尔菲法构建社交媒体隐私安全质量评价指标体系,并选取目前较热门的3款社交APP——微信、抖音、小红书作为实证研究对象,采用模糊综合评价法对其隐私安全进行量化评估。[结果/结论]隐私设置是影响社交媒体隐私安全问题的核心要素,全面、易操作的隐私设置是APP隐私安全的关键保障。未来社交媒体隐私安全的发展可以在一定技术支持下,强化隐私设置功能,更好地保障用户隐私安全。

[Purpose/significance]Construct social media privacy security quality evaluation system to provide theoretical support for social media privacy security.[Method/process]Combining literature research method and Delphi method,the quality evaluation index system of social media privacy security is constructed,and three popular social apps-WeChat,Douyin and Xiaohongshu are selected as empirical research objects,and the fuzzy comprehensive evaluation method is adopted to carry out quantitative evaluation on their privacy security.[Result/conclusion]Privacy settings are the core elements of social media privacy security.Comprehensive and easy-to-operate privacy settings is the key guarantee of APP privacy security.In the future,the development of social media privacy security can be supported by certain technologies to strengthen the privacy settings,so as to better guarantee the privacy security of users.