乡村女性短视频自我呈现中的数字鸿沟

The Digital Divide in Short Videos of Rural Women’s Self-Presentation

乡村女性使用短视频进行自我呈现,是积极进行社会交往、参与公共事务和勇于自我表达的实践行为。然而在乡村女性的短视频自我呈现中仍旧存在着显性和隐性的数字鸿沟,影响女性参与程度、呈现效果及主观意愿的有效表达。加快弥合数字鸿沟与数字中国建设、乡村振兴战略目标相一致,是促进性别平等的有力举措,是推动女性发展的内在要求,也是实现女性价值的重要路径。弥合数字鸿沟需要从接入鸿沟、技术鸿沟和性别鸿沟等层面分别着力,通过夯实信息基础设施建设、提升媒介平台赋权效力、提高乡村女性主体意识,从而构建良性的媒介传播生态,充分发挥乡村振兴中的“她力量”。

Rural women use short videos to present themselves,which is a practice of actively engaging in social communication,participating in public affairs and having the courage to express themselves.However,there is still an explicit and implicit digital divide in short videos of rural women’s self-presentation,which affects the participation degree,present effect and effective expression of subjective will of rural women.Accelerating the bridging of the digital divide is an important part of the construction of digital China,the development path of the rural revitalization strategy,and the inherent requirement of women’s liberation and development in the digital era.We need to bridge the digital divide from the perspectives of access divide,technology divide and gender divide.By consolidating the construction of information infrastructure,enhancing the empowerment effect of media platforms and enhancing rural women’s subjective consciousness,a benign media communication ecology should be constructed and"she-power"in rural revitalization should be fully brought into play.