基于OBE理念的课程改革研究与实践

Research&Practice of Curriculum Reform Based on OBE

“课程思政”是高校专业课完成立德树人根本任务的必然要求,它对于落实教书育人的主体责任,确保全员、全过程、全方位育人要求具有重要的推动作用,有利于全面提高高校思想政治工作的水平和质量。文章以《市场营销》课程为例,引入基于OBE理念系统设计课程思政教育的实施路径和方法,通过对《市场营销》课程“课程思政”体系的设计和实践,将专业核心价值体系结合学科专业特征,“浸润”到教育教学的全过程中。

“courses for ideological and political education”is an inevitable requirement for specialized courses in colleges and universities to complete the fundamental task of cultivating talents with virtues.It plays an important role in promoting the implementation of the main responsibility of teaching and educating talents,ensuring the requirements of all-staff,whole-process and all-round education,and is conducive to comprehensively improving the level and quality of ideological and political work in colleges and universities.Taking the Marketing course as an example,this paper introduces implementation path and approach of systematically designing courses for ideological and political education based on OBE.Through the design and practice of the“Ideological and political education in Marketing,the professional core value system is“infiltrated”into the whole process of education and teaching in combination with the characteristics of the discipline.