基于SWOT分析法的河西走廊葡萄酒产业发展路径选择

Choices of Development Path of Hexi Corridor Wine Industry Based on SWOT Analysis

河西走廊葡萄酒产区是我国重要的优质葡萄酒产区。近年来在进口葡萄酒逐渐挤占国内市场和山东、宁夏、云南和新疆等国内葡萄酒产区迅猛发展的双重压迫下,河西走廊葡萄酒产业不断遭受冲击,为提升河西走廊葡萄酒产业的竞争力,给当地葡萄酒产业发展提供思路及对策。运用SWOT分析法对河西走廊葡萄酒产业发展的优势、劣势、机遇、挑战进行了分析,整合河西走廊产区资源,提出品牌化、品质化、国际化、科技化、产业化的发展路径。

The Hexi Corridor wine region in Gansu Province is one of the high-quality wine regions in China.Recently,the bHexi Corridor wine region has been continuously impacted in face of the dual oppression of increasing domestic market-share-holding by imported wines and the rapid development of other domestic wine regions such as Shandong,Ningxia,Yunnan and Xinjiang.To enhance the competitiveness and to provide ideas and strategies for the development of the Hexi Corridor wine industry,advantages,weaknesses,opportunities,and challenges in the development of Hexi Corridor wine industry were analyzed by using the SWOT analysis method,five alternative development paths which were branding,high-quality,internationalization,technicalizaition,and industrialization,were put forward by the integration of the resources in the Hexi Corridor wine region.