广东省体育产业发展现状及趋势研究

Research on Development Status and Trend of Sports Industry in Guangdong Province

该研究以广东省“十三五”期间体育产业发展为研究对象,对广东省体育产业的发展现状进行了总结。广东省体育产业发展现状:体育产业发展快速,夯实体育产业强省地位;体育产业品牌效益,推动广东体育消费;体育产业赛事培育,政府担任多元角色;体育产业市场激发,市场主体活力增强。未来趋势:广东省体育产业在原基础上,应完善机制,理顺体育产业发展的创新思路;加强引导,提升体育产业发展的政策实践;构筑平台,推进体育产业多维度协同发力,科学整合,优化体育产业空间布局规划。

This study takes the development of sports industry in Guangdong Province during the 13th Five-Year Plan period as the research object,it summarizes the development status of Guangdong sports industry.The current situation of the development of sports industry in Guangdong Province:the sports industry has developed rapidly and consolidated its position as a strong province;Sports industry brand benefits,promote sports consumption in Guangdong;The government plays multiple roles in the cultivation of sports industry events;The sports industry market is stimulated,and the vitality of market players is enhanced.Future trends:Guangdong sports industry should improve the mechanism and straighten out the innovative ideas for the development of sports industry on the original basis;Strengthen the guidance and promote the policy practice of sports industry development;Build a platform,promote the multi-dimensional coordinated development of the sports industry,scientific integration,and optimize the spatial layout planning of the sports industry.