国风设计元素在现代食品包装设计中的应用

Application of Current Chinese Style Design Elements in Food Packaging Design

目的—探索国风元素在食品包装中应用的发展趋势。方法—首先概述了中国风设计的起源、国风设计的基本特征和食品包装设计现状。在此基础上结合实例从水墨元素的应用以及民族特色元素的应用,分析论述国风元素在食品包装设计中的应用形式。进而对国风设计元素在包装设计上的运用特征进行分析。最后对国风元素在食品包装设计中如何结合时代内涵进行创新突破进行展望。结论—国风设计元素在食品包装设计中有广泛的应用前景,因此在食品包装设计的过程中可以利用国风元素进行大胆创新,传承和发扬传统文化,使食品包装设计走向更具特色的发展道路。

Objective—This paper aimed to explore the development trend of Chinese style(Guofeng)elements in food packaging.Methods—Firstly,the origin,basic features of Guofeng design and current situation of food packaging design are discussed.Based on this,the application form of Guofeng elements in food packaging design is explored in terms of the application of ink painting elements and national features elements.Then,the application characteristics of Guofeng design elements in packaging design are analyzed.Finally,the combination of the times connotation and the Guofeng elements in the food packaging design is expected.Conclusion—Guofeng design elements have wide application prospects in food packaging design,so Guofeng elements can be used in the process of food packaging design for bold innovation,development of the traditional culture,making the food packaging design with more feature development.