地域文化融入旅游文创产品包装设计研究--以太谷物质文化遗产为例

Research on Packaging Design of Tourism Cultural Products Integrating Regional Culture--Taking Taigu Material Cultural Heritage As An Example

深度探寻以文化强国为主导的创新力,联动地域传统文化精髓与旅游文创产品包装融合和创新的新局面。文章通过以太谷物质文化遗产中具有代表性的一些重要历史遗迹为投射,追溯、分析并凝练提取,在旅游文创产品包装设计中树立文化自信、文化自觉、文化自强。从文化元素表达、建筑结构造型、色彩语言提取中罗列设计语言和方法,提出旅游文创产品包装的发展可行性路线。

The new situation of integration and innovation of regional traditional culture essence and tourism cultural and creative product packaging is explored in depth with the innovation power led by cultural power.Based on some representative important historical sites of Taigu’s material cultural heritage,this paper traces back,analyzes and extracts the cultural confidence,cultural consciousness and cultural self-reliance established in the packaging design of tourism cultural and creative products.The design language and method are listed from the expression of cultural elements,architectural structure modeling and color language extraction,and the development feasibility route of tourism cultural and creative product packaging is proposed.