扬州雕版印刷非遗文化自媒体短视频设计研究

Research on We-Media Short Video Design of Yangzhou Block Printing Intangible Cultural Heritage

扬州雕版印刷是中国非物质文化遗产之一,自媒体的出现,有利于推动扬州雕版印刷的文化传播,拓宽了雕版印刷技术的传承与发展。本文以自媒体平台非遗短视频为研究对象,从观众和设计者两个角度进行研究,第一部分内容是在梳理网络传播短视频设计、制作和传播现状的基础上,对自媒体平台非遗短视频设计特点及方法进行分析;第二部分内容以扬州雕版印刷技艺为题材,通过自媒体短视频设计实践探究非物质文化遗产的短视频设计方法。

Engraving printing in Yangzhou is one of China’s intangible cultural heritage.The emergence of“we media”is conducive to promoting the cultural dissemination of engraving printing in Yangzhou and broadening the inheritance and development of engraving printing technology.In this paper,short videos of intangible cultural heritage on we-media platform are taken as the research object and studied from the perspectives of audience and designer.The first part analyzes the design characteristics and methods of short videos of intangible cultural heritage on We-media platform on the basis of sorting out the design,production and dissemination status of short videos of network transmission.The second part takes Yangzhou woodblock printing technique as the theme and explores the short video design methods of intangible cultural heritage through the short video design practice of we-media.