共享理念下互联式包装的设计原则与路径

Design Principles and Paths of Interconnected Packaging under the Sharing Concept

互联式包装是5G时代背景下包装的新形式,是科技与包装的结晶,有效提升了消费者与品牌双方的交互性,强化了品牌方对市场的掌控性。而共享设计在包装中的实现,也有力促进了包装设计的创新。共享设计理念与互联式包装相结合,将为包装的绿色化与人性化开辟一条崭新的路径。互联式包装共享设计必须遵循标准化、简约化、安全性、便捷性和体验性的设计原则,强化顶层系统设计,依托交互信息设计,通过整合细化设计提升包装的互通互联、共享共生,促进包装行业的可持续发展。

Interconnected packaging is a new form of packaging in the context of the 5G era.It is the crystallization of technology and packaging,which effectively enhances the interaction between consumers and brands,and strengthens the brand’s control over the market.The realization of sharing design in packaging also strongly promotes the innovation of packaging design.The combination of sharing design concepts and interconnected packaging will open up a new path for the greening and humanization of packaging.The sharing design of interconnected packaging must follow the design principles of standardization,simplicity,safety,convenience and experience,strengthen the top-level system design,rely on interactive information design,and integrate and refine the design to enhance the interconnection,sharing and symbiosis of packaging.Promote the sustainable development of the packaging industry.