以IP形象为中心的敦煌文创设计方式

Dunhuang Cultural and Creative Design Method Centered on IP Image

以提升敦煌文创产品的核心竞争力出发,为促使敦煌文化创意产品在融媒体时代下获得更广的人群关注度,取得更大的社会经济效益为目的,采用文献调查法、案例分析法、理论论证法等研究方法,提出以能够代表敦煌文创品牌的IP形象作为文创设计的中心点,通过IP形象的内核涵义延伸敦煌文创产品,利用好敦煌地域资源优势,促进敦煌文化事业的发展。最终得出了以IP形象为中心构建敦煌文创的设计方式,使传统文化通过具有生命力的创意产品更大限度的传播正向功能。

To promote the Dunhuang cultural creative product in the melt under the media age people gain wider attention,achieve more social and economic benefits,this article aims to improve Dunhuang literature and the core competitiveness of products,combined with the actual information and the existing status of Dunhuang culture and product analysis and the insufficiency,proposed to represent the Dunhuang,creates the brand image of IP as the center of the article and the design,The core meaning of IP image extends Dunhuang cultural and creative products,makes good use of Dunhuang regional resources advantages,and promotes the development of Dunhuang cultural cause.Finally,the design method of constructing Dunhuang cultural and creative with the IP image as the center is obtained,so that the traditional culture can spread the positive function to a greater extent through the creative products with vitality.