以《冰奥新语》为例探索2022冬奥会文创设计

Exploring The Cultural and Creative Design of 2022 Winter Olympic Games by Taking“Ice Olympics News”As an Example

随着2022年北京成功举办冬奥运会,结合时事进行计算机设计大赛的文创选题与创作,发扬和传播冬奥会的体育精神和举办地的地域文化。本文将以参加第14届计算机设计大赛的作品《冰奥新语》为例,从文创概述、文创特色、设计原则、文创推广四个方面解说冬奥会文创设计的流程与启示。作品结合传统文化元素融入现代插画风格进行设计,兼有艺术价值和商业价值。

With the successful hosting of the 2022 Winter Olympic Games in Beijing,the cultural and creative topics and creations of the computer design competition will be carried out in combination with current events,so as to carry forward and disseminate the sports spirit of the Winter Olympic Games and the regional culture of the host place.This paper will take the work“ice Olympic News”which participated in the 14th computer design competition as an example,and explain the process and Enlightenment of cultural and creative design of the Winter Olympic Games from four aspects:cultural and creative overview,cultural and creative characteristics,design principles and cultural and creative promotion.The works are designed with traditional cultural elements and modern illustration style,which has both artistic value and commercial value.