摘要
为了探索河南地区绿色环保服装的消费行为,找出对消费者购买绿色环保服装影响较大的因素,文章以问卷调查的方式,对绿色环保服装的消费情况进行调研。运用SPSS软件对调查问卷进行分析,找出对于绿色环保服装消费影响较大的因素。根据得出的结论有针对性地给行业企业和商家提出意见和建议,以促进河南地区绿色环保服装的消费。
In order to explore the consumption behavior of sustainable apparel in Henan and find out the factors that have great influence on consumers'purchase of sustainable apparel,this paper investigates the consumption of sustainable apparel by means of questionnaire.SPSS software was used to analyze the questionnaire and then found out the factors that have great influence on the consumption of sustainable apparel.Advices and suggestions are put forward to promote the consumption of sustainable apparel in Henan.
作者
宗闪闪
ZONG Shanshan(Zhengzhou University of Economics and Business,Zhengzhou 451191,China)
出处
《西部皮革》
2022年第17期91-93,共3页
West Leather
基金
河南省高校人文社会科学研究一般项目(2022-ZDJH-00486)。
关键词
绿色环保服装
消费行为
影响因素
sustainable apparel
consumer behavior
influencing factors
