基于TransCAD的公路交通旅游协同发展研究

Research on Coordinated Development of Highway Transportation and Tourism Travel Based on TransCAD

现今旅游产业已成为重要的民生产业,公路交通作为主要的旅客发送方式,其建设发展对旅游出行有着强有力的支撑。在信息时代国家文旅发展的机遇期,如何有效衔接公路出行与旅游资源、适度平衡公路建设与旅游需求是公路交通与旅游出行之间协同发展的主要方向,而“数字化”建设作为推动区域创新发展、促进服务转型升级的有效手段,可为交通与旅游在计算机应用技术下的深度融合增添助力。文章以云南省为研究区域,融合高速公路收费流水数据、连续式交调站监测数据、手机信令扩样数据、旅游出行信息数据等,基于计算机TransCAD平台创新生成云南省全信息交旅融合路网数据库,并以此为基础,建立多源数据技术下适用于云南省公路网“交通+旅游”特点的多维度评价指标体系,运用层次分析法与德尔菲法确定指标权重,完成基于计算机TransCAD平台的公路交通旅游协同发展研究方法构建,并为相应的旅游公路规划、路网运行分析、出行信息服务等提供依据。研究表明:至2019年,云南省公路交通与旅游出行协同发展适应性发展关系表现为基本适应,“十四五”发展时期,云南省可在交通强国建设试点纲领指导下,重点发展旅游公路的“建-管-养-运”,拓展计算机技术的应用,加强信息化服务的能效,以试点带全域,促使交旅发展良性互动、融合关系不断升级。

Nowadays,the tourism industry has become an important civilian industry in China.As the main way of sending passengers,the construction and development of highway transportation provides strong support for tourism travel.In the opportunity period of national cultural tourism development during the new information era,how to effectively connect the highway travel and tourism resources,appropriately balance highway construction and tourism demand has become the main direction of coordinated development between highway transportation and tourism travel.As an effective means to promote regional innovation and development,advance service transformation and upgrading,digitization construction can add help the in-depth integration of transportation and tourism under the computer application technology.Taking Yunnan Province as the research area,we integrate expressway toll flow data,continuous traffic survey station monitoring data,mobile signaling sample expansion data,travel information data,etc.,innovatively generate Yunnan Province full information transportation and tourism integrated road network database based on TransCAD platform.And then,a multi-dimensional evaluation index system is constructed under the technology of multi-source data,which is suitable for the characteristics of"transportation and tourism"of Yunnan highway network.Combining AHP and Delphi method to determine the index weights,complete the construction of highway transportation and tourism travel coordinated development planning research method based on TransCAD platform,and provide basis for corresponding tourism highway planning,road network operation analysis,travel information service,etc.The result shows that by 2019,the coordinated development of highway transportation and tourism travel in Yunnan Province is basically adaptive.During the development period of the 14th five year plan,Yunnan Province can focus its development on the construction,management,maintenance and transportation of tourist roads under the guidance of the pilot program for the construction of transportation power,expand the application of computer technology,strengthen the efficiency of information services,then by relying on pilot areas to drive the whole province,so as to promote the benign interaction and integration of transportation and tourism development.