波特五力模型及CPM矩阵分析风电复合材料检测竞争环境及态势

Michael Porter’s Five Forces Model and Competitive Profile Matrix Analysis of Wind Power Composite Materials Testing Competition Environment and Situation

通过多次对国内外风电复合材料检测机构进行市场调研分析,结合波特五力模型和CPM竞争态势矩阵对国家风电设备质检中心复合材料检测实验室当前所处竞争环境和竞争态势分析,得出当下是进入该行业发展的好时机,也是布局该产业的重要时间阶段。对于风电设备质检中心,可以考虑继续发展其复合材料检测实验室,但需要在资质认证、设备能力、项目覆盖率、市场营销和成本控制上进一步提高以扩大其市场竞争力。同时希望为其它第三方风电复合材料检测机构和计划进入该行业的检测机构提供发展建议与思路。

Through repeated market research and analysis of domestic and foreign wind power composite material testing institutions,combined with Porter’s five forces model and CPM competition situation matrix,the current competitive environment and competitive situation of the composite material testing laboratory of the National Wind Power Equipment Quality Inspection Center are analyzed.It is concluded that the current is a good time to enter the development of the industry,and it is also an important time stage for the layout of the industry.For the wind power equipment quality inspection center,it can be considered to continue to develop its composite material testing laboratory,but it needs to be in its qualification certification,equipment capabilities,project coverage,marketing and cost control will be further improved to expand market competitiveness.At the same time,development suggestions and ideas are put forward for other third-party wind power composite materials testing agencies and testing agencies planning to enter the industry.