地方餐饮品牌跨学科的视觉表现

Interdisciplinary Visual Representation of Local Food Brands

以地方饮食胡辣汤为研究对象,通过品牌设计实践,从不同视角论述餐饮品牌设计与行业经济、社会文化以及传播方式的融合,通过视觉设计表现手段,演绎品牌设计跨学科的综合性特征。

Taking the local food Hulatang as the research object,through the practice of brand design,this paper discusses the integration of food brand design with industry economy,social culture and communication methods from different perspectives,and deduces the interdisciplinary comprehensive characteristics of brand design through the means of visual design expression.