5Institut National de La Propriété Industrielle.L'INPI et la Propriété Industrielle en France:Données et Chiffres[R].Paris:Press Report,2002.
6LEHU J M.Back to Life! Why Brands Grow Old and sometimes Die and What Managers Then do,An Exploratory Qualitative Research Put into the French Context[J].Journal of Marketing Communication,2002(6):133~152.
7INTERBRAND GROUP.All Brands are not Created Equal-The Best Global Brands[J].Business Week,2007,4(8):63~69.
8AAKER D A,JOACKIMSTHALER E.Brand Leadership[M].New York:The Free Press,2000.
9AAKER D A.Brand Rejuvenation,How to Protect,Strengthen & Add Value to Your Brand to Prevent it From Ageing[J].Kogan Page,2006,10(6):70~73.
10AAKER D A.Managing Brand Equity[M].NY:Free Press,1991.